Digital Transformation

& Strategy

About Me:

I am deeply committed to a philosophy of craftsmanship in all that I do, which means I prioritize quality, precision, and sustainable results. This mindset is rooted in my background in fine arts, where I developed a keen eye for detail and a passion for creating work that stands the test of time.

This philosophy has profoundly shaped my career, especially in the realm of AI-driven digital transformation. I've consistently led cross-functional teams in delivering data-driven insights and strategic growth, always with a focus on ensuring that each initiative is executed with the same care and attention to detail as a handcrafted masterpiece. My approach has resulted in transformative business outcomes, particularly in the retail sector.

In the future you will find me in an executive role where I can continue to apply this craftsmanship approach to leadership, driving innovation initiatives that create lasting, transformative impact. I want to work in an environment that values quality and long-term success, where I can lead teams to deliver high-impact strategies and foster continuous innovation.

Key Skills:

Integration & Strategy

Expertise in developing and implementing AI-powered solutions to drive business growth and innovation.

Data-Driven Insights

Proficient in analyzing complex data to deliver actionable insights that drive business success

Digital Transformation

Proven ability to lead digital initiatives that enhance data understanding and accelerate decision-making.

Cross-Functional

Experience in leading diverse teams to achieve common goals, with a focus on collaboration and communication

Strategic Planning

Skilled in crafting long-term strategies that align with industry trends and business objectives.

Executive Ready

Strong track record of presenting strategic recommendations to C-suite executives, influencing key decisions

Employers & Retail Partners:

Experience

Director, Customer Insights
- Trusted advisor to Albertsons GVP of Fresh and NVP of Dairy, delivering $60M in actioned recommendations with a 93% capture rate through AI powered analysis of loyalty data and devising targeted strategies.
- Boosted client engagement scores by 46% through strategic resource restructuring and tailored engagement tactics, leveraging personalized communication and optimized resource allocation.
- Mentored Management Consultants in advanced strategy analysis, data visualization, and effective storytelling, enhancing team intellectual capital and increasing actionable recommendation value by 91%.
- Led the development of new category review processes with Albertsons National and Divisional teams, resulting in $34M in actionable insights and recommendations across 12 categories through rigorous data analysis and strategic collaboration with 19 CPG partners.
- Acted as Subject Matter Expert for CINDE GenAI product launches, guiding developers by providing insights into customer priorities and optimal outputs based on market research and user feedback.
- Collaborated with Sales & CPG teams to identify and engage retailers, securing $500k in new accounts and $1.5M in data monetization by effectively showcasing product benefits and crafting custom proposals.
- Account Lead: Festival and Foodland
Senior Manager, Customer Insights
- Led merchandising analysis forecasting $32.2M in incremental profit, achieving a 97% realized rate from measured projects.
- Spearheaded the Retail 101 global initiative, creating training modules for non-retail backgrounds, enhancing efficiency in offshore data teams.
- Recognized with the Global SAI Team Brilliance Award 2021.
- Led Cross-Division Thanksgiving analysis, identifying national behavior shifts resulting in $4M in incremental profit.
- Designed and executed go-to-market strategy for client-facing AI tools, achieving a 60% active user rate by leveraging targeted campaigns, user training sessions, and continuous performance monitoring.
Merchandising Strategy Manager
- Conducted comprehensive opportunity analysis across the Total Store, directly reporting strategic findings and actionable recommendations to the Chief Merchandising Officer, driving improved decision-making.
- Delivered strategic advisement to Merchandising Directors, providing detailed data analysis and insights into product performance and emerging trends, enhancing strategic decision-making.
- Partnered with CPG, Circana and other joint business partners to develop innovative business tools, enhancing decision-making capabilities for category teams.
Category Analyst II (DSD)
- Increased multipack carbonated soft drink promotion ROI by 20% through detailed analysis of retail price points, vendor funding, and merchandising tactics, resulting in more effective promotional campaigns.
- Developed and maintained Local Partnership Guides, empowering category managers to establish and expand distribution channels for local and small businesses, fostering community growth and diversity
Pricing and Promo Analyst II (DSD)
- Utilized AI-powered pricing tools (Revionics), Syndicated Data (Circana), loyalty, and scan data (MicroStrategy) to generate insights, identify opportunities, and conduct comprehensive pricing and category assessments.
- Generated $12.8M in added value by implementing effective pricing strategies, managing competitive indices, and optimizing promotional expenses through data-driven decision-making.
Mid-Atlantic Buyer
Field Marketing Specialist
Customer Service